As email marketing spam has proliferated in the world of online marketing, the battle against it has escalated. Online marketing businesses need to understand how their role in this email marketing spam battle can lead their internet marketing efforts to survival or suicide. With the voluminous increase of unsolicited email marketing spam--much of it coming from internet marketing and advertising--there has been a rise in "reputation services" that maintain reputation databases of detailed histories on billions of IP addresses. These reputation services, along with Internet service providers (ISP), can blacklist your email marketing delivery if your email marketing recipients complain or report your email marketing effort as spam.
What is Email Marketing Spam?
Email marketing spam, or unsolicited commercial email (UCE), depends on the response of the recipient:
- The recipient's personal identity is irrelevant, while the context of the email marketing message is equally relevant to many other potential recipients.
- The email marketing recipient has not verifiably granted explicit permission for the email marketing to be sent.
- The email marketing message appears to the recipient to give a disproportionate benefit to the sender.
Email marketing spam can be any email marketing message that tries to sound personalized but is not relevant to the recipient, such as, "Dear Mr. Johnson, we see that you are the holder of the JohnsonTrucks.domain." Many email marketing lists stay large because they consider it permission when the recipient does not click the "do not send me any more literature by e-mail" button. Future email marketing efforts aimed at this recipient can be considered spam, potentially placing you on a blacklist with a reputation service or ISP filter, blocking future deliveries to better targeted customers.
Many online email marketing businesses believe that internet advertising, with its many undefined rules, depends on the volume-driven email marketing lists, but quality target marketing is becoming more important than ever as reputation determines access. As online email marketing evolves, internet marketing tips that protect your reputation and help you rise above the sea of email marketing spam, matter more to your survival and overall return on investment (ROI).