Production is an advertising term meaning the use of many different services that each contributes an important part to the final advertising piece.

It includes:

· Drawing artwork or taking photos for newspaper ads.

· Shooting commercials and infomercials, with full HD capabilities.

· Editing commercials (radio and television) and infomercials.

· Designing snazzy print pieces and websites.

· Producing 3D animation.

· And anything else that is part of making the finished advertising piece.

Creating “an idea” and bringing it into final form is the production work that ad agencies are most well equipped to provide. While the personal computer has helped businesses produce interesting and effective print advertising such as flyers and letters, it is very limited in providing the expertise of good copy, design and artwork. And it is even more limited in the areas of editing, radio and television projects.

Only an Ad Agency is fully equipped to produce a full range of projects for all types of media. A full-service agency can provide all this from its one location far more efficiently and effectively than a business can by itself.