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Category: Telemarketing Buyer Advice

Appointment Setting: How to Talk to Big Companies (09/28/2009)
Appointment setting that targets big companies must conduct business in a certain way in order to be effective. Persistence and professionalism are the rules of the day when approaching prospects at large firms. read more...

Business-to-Business Telemarketing: It's All About the ROI (06/22/2009)
Despite the bad rap that it's gotten over the years, telemarketing is an excellent tool. The ROI is high, and the cost is lower than most other marketing tools, especially in business-to-business relations. If companies consider these five elements, telemarketing can become a useful component of any business-to-business marketing plan.
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The Telemarketing Sales Relationship: How to Sell Customers without Selling (09/16/2009)
As consumers become increasingly savvy--and distrusting of excessive marketing tactics--establishing a real relationship with them has never been more critical to success. Businesses that try to close the sale too soon find out that trend the hard way. Here's how to establish a telemarketing sales strategy based on trust read more...

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