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Email Marketing

It is important not to confuse Email Marketing with SPAM.  SPAM is unwanted email sent to recipients who did not ask to receive it.  Email Marketing, on the other hand, is sent to people who have opted to receive promotions and special offers on their favorite Web sites or in response to a special offer. 

Like direct mail companies or list brokers, email marketers can compile a list of email addresses that closely match your target audience.  For instance, if you sell pet supplies on the Internet, an email marketing firm can create a list of consumers that have expressed interest in pets.  These recipients are much more likely to read your email advertisement than SPAM recipients.

Articles of Interest

Email Marketing Response May Hinge on Frequency of Campaign
Sending email marketing advertising too frequently can lower response rates and drive potential customers to opt-out, delete, or filter your messages, and even complain to the search engine. If you notice a high opt-out rate when monitoring your email marketing reports, it is possible your are sending too many email messages and depleting your email marketing lists. read more...

Know Your Customer to Optimize Email Marketing Response
Opt-in email marketing lists might bring your business more clicks, but knowing what to deliver to your customers is what brings sales and return on investment (ROI). One of the most basic email marketing tips is to know your audience. Analyze email reports. Once you understand your email marketing customers, targeting future messages based on their past responses is common sense. read more...

Methods for More Productive Online Email Marketing
Just write an e-mail and boost your sales. E-mail marketing has proven itself time and time again to be a highly effective form of internet marketing. Knowing a few tips can instantly change your view of online marketing and make you less intimidated by writing copy for email marketing and email advertising. read more...

Test Your Email Marketing Lists for Higher Long-Term Response Rates
Email marketing can be measured more accurately than any other medium through email testing, an often under-utilized tool by marketers. Many internet marketers routinely take advantage of some basic testing data and substantially increase responses. Through email testing, they grow a loyal customer base for greater return on investment (ROI). read more...

Turn Low Response Subscriber Lists into Profit: Launch an Email Marketing Opt-In Campaign
Old subscriber lists can be revitalized with an opt-in campaign, for greater return on investment (ROI). Low response lists can drain your internet marketing resources. A smaller email marketing list can actually bring a greater return on investment (ROI) for your internet marketing efforts, among other benefits.
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