Outbound Telemarketing & Call Center

The term Telemarketing is typically used for outbound sales calls, appointment setting, lead generation, research surveys, information verification, etc.  You can provide a telemarketer with a call list or they will provide the list.  The telemarketing reps then make cold calls or follow up calls to the contacts on the list.

The term Call Centers, on the other hand, can mean outbound or inbound telephone calls. Inbound calls such as asnwering services, customer service related inquiries, call screening and call forwarding etc.

Articles of Interest

How to Hire a Telemarketer
Your business can receive great benefit when using telemarketing or telesales to sell your product or service, or to set appointments. The right telemarketer will be able to cold-call and talk to prospects knowledgably and persuasively to increase your sales or numbers of appointments. These tips will help you choose a telemarketer with the right skills for successful telemarketing results. read more...

What Does a Call Center Do? 
Call Centers are used for telemarketing and telesales to help businesses increase sales of their product or service. The telemarketer may answer inbound calls from interested prospects, or make outbound cold-calls to potential prospects. read more...

Is it better to have an in-house call center or to hire an outside telemarketing firm?
In some cases, a business may find it more beneficial to create its own in-house call center for marketing its product. But an outside telemarketing firm has many advantages too. There are various factors which could be important to consider for a successful telemarketing or telesales program. read more...

What is automated telemarketing?
When a business needs to serve a large number of customers, automated telemarketing may be the right answer. Outbound or inbound telemarketing programs are available which will allow a customer to leave messages, place orders, or receive important updates by telephone without speaking to a live staff member. Your call center may want to utilize automated telemarketing to increase service. read more...

What Types of Telemarketing Can My Business Use?
Depending on your business, there are different types of telemarketing that can help you. It is best to consider what each type of telemarketing has to offer and decide which best fits your business needs. Telemarketing and telesales are highly effective ways to market your business so it is important to know how to use them most profitably. read more...

Telemarketing Lead Generation Telemarketing offers businesses the opportunity to make more sales. This type of call center is a form of advertising that all businesses should consider. Telemarketers and telesales people can bring you more qualified customers. read more...

The Advantages and Disadvantages of using Off-shore verses On-shore telemarketing call centers
Off-shore telemarketing call centers have become very popular recently. But on-shore telemarketing call centers may also be beneficial depending on your type of business and product. The advantages and disadvantages are discussed and compared for these different types of telemarketing call centers and telesales services.

Outsourcing Globally
Offshore telemarketing continues to be a growing resource for American businesses. While controversial, offshore telemarketing is hot in locations of the world with high rates of English speaking workers. India, Bangolore, the Philippines, and the more westernized Israel, are all wooing United States businesses for outsourcing, with their increasingly sophisticated workforce.

Telemarketing Survey Questions
Here are some questions and items to consider when interviewing a telemarketing company before you hire them. read more...

Ten myths of telemarketing
A growing number charities use telemarketing as part of their fundraising programs. Here are ten myths and common telemarketing misunderstandings read more...

Why Should My Business Use Telemarketing?
Companies can reach the specific markets for their business by using telemarketing lead lists that target the demographics they are most interested in contacting. A good telemarketing and telesales approach can quickly find clients who are looking for their services. read more...

How has the National Do Not Call List and drop-off in direct mail affected telemarketing?
The use of telemarketing in the b-to-c space has taken a huge hit in recent years due to the DO NOT CALL LIST. But in the b-to-b publishing space, with its pre-existing business relationships and nonresidential telephone numbers, the use of telemarketing is alive and well... read more...

 The Outbound Telemarketing Call Center Buyers Guide Part 1 of 7. All you need to know to hire or outsource telemarketing. read more...